Digital PR
We place your best stories in the publications and outlets your buyers read. You build authority, strengthen SEO and AI signals, and show up before they search.
Your marketing team struggles with digital PR
1. Your pitches go unanswered
You send broad pitches to large lists, but replies stay low because editors prioritize timely angles that serve their readers.
2. Coverage isn’t where your audience reads
You land coverage in well-known outlets, yet your audience rarely reads them, which limits impact on awareness and demand. The publications, newsletters, and communities that guide their decisions are elsewhere, and your brand isn’t showing up there.
3. PR drains bandwidth and momentum stalls
Custom pitching, editorial coordination, and follow-through consume your team’s time. Without a proper distribution plan and tracking, one-off wins don’t build lasting authority.
Turn your coverage into authority
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Be where buyers read
Consistent features in the publications and outlets your audience trusts put you in front of active buyers earlier.
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Win AI and LLM visibility
LLMs and AI Overviews favor trusted brands. Mentions across reputable sources raise your chances to surface.
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Turn one win into many
Syndication and distribution extend each placement into more touchpoints. You build recall, topical authority, and steadier organic growth.
Our strategic digital PR process
1. Audience-aligned outlet mapping
We build a focused list of publications your buyers actually read. You get a living spreadsheet of priority outlets ranked by relevance and authority.
2. Angle and pitch development
We craft publication-specific angles that fit the editor’s expectations and your positioning. We deliver clear talking points and pitch copy that explain why the story is relevant now.
3. Outreach and qualification
We contact 30 to 50 relevant editors and journalists per campaign with tailored pitches. We advance opportunities only when there is clear interest and fit. Follow-ups and relationship management are included.
4. Editorial collaboration and content creation
Once greenlit, we align on format and deadlines, then deliver editor-ready drafts or prep interview notes. Revisions are handled directly with the publication. If needed, we can produce targeted content assets such as reports or interviews.
5. Publish, amplify, and syndicate
We support publication, then help repurpose high performing content pieces across your channels. When useful, we issue a Newswire press release to extend reach. The goal is three to five quality placements per campaign.
6. Measurement and iteration
We track placements, referral traffic, brand mentions, and AI visibility. You receive a press report, pitch feedback, and key learnings that inform the next wave of outreach.
“La Sopa has been a great partner, handling all our SEO content from research to publishing. Their work is consistently high-quality, with minimal revisions needed, and their communication is top-notch.”
Adi Aviram, Head of Content & Website Ops at Linearity
Your strategic partner to make content your strongest growth channel
- Senior-level content & SEO expertise for B2B startups, operating as an extension of your in-house team
- Strategies built around your business and marketing goals, with clear KPIs, tracking, and ROI reporting
- Flexible collaboration: from weekly calls & daily Slack to lighter-touch check-ins
- Clear, managed workflows, with processes set up and run by us from start to finish
- All content produced and optimized with SEO and AI-powered search in mind
- Access to specialists in content strategy, writing, design, video, and web development