Digital PR
We place your best stories in the publications and outlets your buyers read. You build authority, strengthen SEO and AI signals, and show up before they search.
Your brand is invisible and it's holding back your growth
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Your sales team can’t close deals
Prospects have never heard of you. Your sales team starts from zero credibility and spends half the conversation explaining who you are instead of solving problems. Buyers don’t trust unknown brands.
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Your paid ads are wasting money
Your ads get clicks but don’t convert because people don’t recognize your brand. You’re paying premium CPCs to introduce yourself to cold audiences. Your ad spend could work 10× better if people already knew who you were.
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Your content is invisible
You publish great content, but without brand recognition or mentions in reputable sources, it goes unread by both your audience and AI. Even ChatGPT won’t recommend you because it doesn’t know you exist.
What digital PR can do for your business
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Get in front of buyers early
When you’re featured in the publications your prospects read, you build familiarity. By the time they’re ready to purchase, they already know who you are.
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Win AI and LLM visibility
ChatGPT, Claude, and Google’s AI overviews pull recommendations from reputable sources. Regular mentions in trusted publications make you visible in LLMs.
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Make sales easier
When prospects have already heard of your brand, your sales team spends less time building credibility and more time solving problems and closing deals.
Our digital PR process
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01
Find the right outlets
We map the publications, newsletters, and communities your audience actually follows. You get a prioritized list of outlets ranked by relevance and reach.
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02
Craft story angles that editors want
Every story angle is tailored to each editor's style and audience needs.
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03
Pitch to the right people
We contact relevant editors for each campaign with personalized pitches. We only move forward when there's genuine interest and clear fit.
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04
Handle the editorial process
Once approved, we manage deadlines and deliver editor-ready content or interview prep. We handle revisions directly with the publication.
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05
Amplify your coverage
After publication, your content gets repurposed across channels. Each placement becomes multiple touchpoints with your audience.
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06
Track and improve
You receive detailed reports on placements, traffic, mentions, and AI visibility. Key insights inform the next campaign to deliver even better results.
“From day one, La Sopa guided us by asking the right questions. Their content & branding frameworks gave us clarity and focus—helping us identify what truly matters for scaling, and what we could confidently deprioritise. In a market undergoing active disruption, that exercise of prioritisation is essential.”
Paulina Capurro Boltendahl, Marketing Lead at bunch
Your strategic partner to make content your strongest growth channel
- Senior-level content & SEO expertise for B2B startups
- Strategies & clear KPIs, aligned with your business goals
- Flexible communication: weekly or when you need it
- Workflows set up and managed by us from start to finish
- Content produced with SEO and AI-powered search in mind
- Specialists operating as an extension of your team