SEO Landing Page Copywriting

We write landing pages that explain your product clearly, rank for the right terms, and convert qualified traffic.

Your team struggles to turn landing pages into growth

1. Your pages don’t explain value

Features are listed, but buyers don’t see the outcome or why it matters.

2. Your product pages don’t rank

No keyword strategy or on-page basics, so qualified traffic never finds you.

3. Visitors don’t take action

Weak structure, limited proof points, and unclear CTAs hurt demo and trial conversions.

Make your landing pages work for you

A clear story that sells

Sharp positioning and page copy that explains value, handles objections, and guides to the next step.

Pages that are set up to rank

SEO-optimized titles, meta descriptions, headings, URLs, internal links, alt texts. GEO-optimized page copy and structure to surface in AI Overviews and LLM answers.

Fast path to launch

Ready-to-publish copy and a reusable messaging & positioning playbook to maintain standards across the website.

Our landing page copywriting process

  1. 01

    Discovery and workshop

    4–6 weeks of live and async work together. We start with a discovery questionnaire, then run a Messaging Workshop to clarify your offer, shape strategic positioning, and align on the core brand story.

  2. 02

    MVP Positioning & Messaging Strategy

    You get a concise, actionable document with key segments, value props, strategic language, and messaging pillars. This becomes the go-to reference for your marketing manager, agencies, and freelancers.

  3. 03

    Keyword and intent map

    We map target terms and search intent to each page. This informs structure, headings, and internal links.

  4. 04

    Page outlines

    Wireframed sections for the homepage and supporting pages. Clear narrative, proof points, and CTAs before any drafting starts.

  5. 05

    Fresh website copy

    Production-ready copy for each landing page, with benefit-led headlines, concise body text, clear CTAs, and supporting copy—all SEO & GEO optimized.

  6. 06

    Reviews and handover

    Two rounds of edits, then handover with the messaging doc, keyword map, and finalized copy, so your team can design and build.

  • “La Sopa brought structure fast, learned our private markets space quickly, and shipped solid product pages. Communication was consistent and responsive, and their kickoff framework was super valuable.”

    Paulina Capurro Boltendahl, Marketing Lead at bunch

  • “I can only say positive words about La Sopa team and their work. They were so helpful, so down to earth, and incredibly hands-on throughout the project. Honestly, 10 out of 10—it was a really good cooperation. Our new homepage looks exactly how we envisioned it!”

    Magda Bereznicka, Lead Designer at Bots & People

Your strategic partner to make content your strongest growth channel

  • Senior-level content & SEO expertise for B2B startups, operating as an extension of your in-house team
  • Strategies built around your business and marketing goals, with clear KPIs, tracking, and ROI reporting
  • Flexible collaboration: from weekly calls & daily Slack to lighter-touch check-ins
  • Clear, managed workflows, with processes set up and run by us from start to finish
  • All content produced and optimized with SEO and AI-powered search in mind
  • Access to specialists in content strategy, writing, design, video, and web development

Let’s build your content engine together.