How La Sopa helped bunch build the content foundation a scaling fintech needs

About bunch

bunch is the leading end-to-end infrastructure for European private markets. By combining AI-powered automation with deep domain expertise, bunch provides a single source of truth that replaces outdated, fragmented processes.

Founded in 2021 and based in Berlin, London, Amsterdam and Luxembourg, the company operates across Europe, enabling fund managers and institutional investors to manage the entire fund lifecycle—from digital investor onboarding and capital calls to fund administration, fund accounting, and tax reporting.

Today, bunch manages over 500 investment structures for more than 150 asset managers across all major European jurisdictions.

They recently announced a $35M Series B led by Portage (part of Sagard) with participation from Illuminate Financial.

“From day one, La Sopa guided us by asking the right questions. Their branding and content frameworks gave us clarity and focus, helping us identify what truly matters for scaling, and what we could confidently deprioritise. In a market undergoing active disruption, that exercise of prioritisation is essential.”

Paulina Capurro Boltendahl

Head of Marketing at bunch

The challenge

When Paulina joined bunch to build the marketing function from scratch, she was working with limited resources and a leadership team burned by past experiences with content agencies that lacked a data-driven approach.

Her background was in later-stage software companies, where she’d worked alongside seasoned content marketing experts to build full-cycle GTM motions integrating brand, demand generation, and field marketing — but bunch was a different challenge entirely. What she needed now was someone who could explain the content fundamentals, set-up the right infrastructure, and help her prioritise the right things when it came to SEO.

The most urgent problem was not a lack of content, but a lack of foundation. The website wasn’t doing justice to the product, and without dedicated pages to support education and growth, even strong content would have had nowhere to land. With limited resources, Paulina needed someone who could help her prioritise ruthlessly — identifying where content could drive near-term demand generation impact through syndication, while simultaneously building the infrastructure to support long-term growth: revamping the website, launching product pages, and creating the strategic base that would make everything else compound.

“I was looking for a partner who could build the infrastructure and lay the groundwork, but also educate me on the why. SEO is shifting fast — GEO is changing the rules entirely — and I didn’t want someone who was going to shy away from that or pretend it wasn’t happening. I wanted someone contemporary enough to lean into the AI wave without losing sight of what drives results.”

Paulina Capurro Boltendahl

Head of Marketing at bunch

La Sopa’s approach

#1 Onboarding and positioning before anything else

As part of the onboarding process, La Sopa sent Paulina a detailed questionnaire and ran 6 interviews with the bunch leadership and commercial teams to understand the product, the customer, and how the company talked about both.

Early on, Paulina received feedback from leadership that La Sopa was asking the right kinds of questions, and that this was already shifting how management thought about content.

These interviews formed the basis of an educational document that served as the single source of truth on bunch’s product and positioning. This was followed by a content strategy masterdoc and a tone of voice guide, giving Paulina and her team a shared reference point for every content decision going forward.

This is work that most companies deprioritise. For bunch, it meant that everything produced afterwards was coherent, consistent, and rooted in how the product worked and how the company wanted to show up.

“La Sopa came in with structure from day one, and got up to speed on the nuances of private markets language quickly. Communication was always consistent and responsive, and their onboarding framework set a strong foundation for everything that followed.”

Paulina Capurro Boltendahl

Head of Marketing at bunch

#2 Product pages and website structure before new content

Before any new blog content went live, the team focused on getting the website into a state that could support their desired growth.

La Sopa wireframed a new homepage, product pages, and an about page, and wrote copy for all 6 core product areas: Investor Portal, Transfer Agency, Fund Accounting and Reporting, Treasury, Compliance, and Fund Admin Service—based on the knowledge gained from the interviews. This wasn’t part of the agreed-upon scope. But it was what the marketing team needed. These pages now collectively attract hundreds of visitors every month.

“I didn’t expect the wireframes in Figma, the PR tooling ecosystem, or the freelancers you put me in touch with. All of that went beyond what I expected a content agency to do.”

Paulina Capurro Boltendahl

Head of Marketing at bunch

#3 SEO groundwork: updating what was already ranking

Rather than starting from scratch, La Sopa identified the content that already had organic traction and invested there first. The glossary pages had existing keyword rankings. Updating and optimising them before producing new articles meant measurable SEO progress while the broader content strategy came together.

#4 Finding the right format: the research report

One of the important strategic decisions was the content format. Blog posts alone would not generate the kind of authority bunch needed with its ICP of fund managers and investors.

Together, the team identified a research report as the right vehicle: substantive to build credibility, flexible to be used both as a gated lead gen asset and as ungated thought leadership.

The Established Fund Manager Report was the result. It generated 277+ leads across gated and ungated distribution, reaching exactly the segment bunch wanted to earn trust with. The commercial impact extended beyond the report itself. bunch went on to close funds in the 200–600M AUM range, a segment that hadn’t been on the roadmap a year prior. Building authority with that specific ICP was what made it possible.

“The most impactful piece we produced together was the Established Fund Manager Report. It generated meaningful leads across both gated and ungated formats, and commercially, it spoke directly to the ICP we were focused on building trust with.”

Paulina Capurro Boltendahl

Head of Marketing at bunch

#5 Blog content and case studies

With the foundation in place, La Sopa produced a series of blog posts aligned to what bunch’s audience was actively searching for and thinking about: the changing role of fund administration, AI in private markets, operational challenges for finance teams, and how fund managers evaluate technology. The top-performing post became one of the five most visited pages on the website within its first three months of publication.

La Sopa also produced 4 client case studies. In a market where trust and track record matter, these gave bunch credible social proof to use across sales and marketing.

#6 PR infrastructure

Alongside content production, La Sopa built out bunch’s PR infrastructure: lists of relevant outlets and contacts categorised under priority tiers and a targeted list of financial journalists in Germany and the UK. This gave bunch’s marketing team a system for earned media outreach that the team could continue to use independently.

The results

The biggest impact for bunch was now having a content operation that made sense: a strategy grounded in what the business was trying to achieve, a website that could support acquisition, and high-value assets that proved content could generate real commercial outcomes.

For Paulina, the value was as much in the process as the output. The questions La Sopa asked early on shifted how the whole team thought about content. What had previously felt directionless became something the team could see real results from. For a team that had started out questioning whether content had any role to play in the business at all, that shift was significant.