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What we do

Content & SEO for B2B SaaS

We act as your fractional content team, handling everything from strategy to execution, so organic search becomes your strongest pipeline channel.

We act as your fractional content team, handling everything from strategy to execution, so organic search becomes your strongest pipeline channel.

Book a discovery call

Trusted by B2B SaaS marketing teams at…

Trusted by B2B SaaS marketing teams at…

Trusted by B2B SaaS marketing teams at…

Your challenges

Your small marketing team cannot handle it all

Organic isn’t bringing in leads

You have a website and some content. But no one can find it, so organic search isn’t generating pipeline.

You have a website and some content. But no one can find it, so organic search isn’t generating pipeline.

Traffic exists but it isn’t converting

Visitors land and leave. Your content isn’t built to convert. More content won’t fix this problem.

Visitors land and leave. Your content isn’t built to convert. More content won’t fix this problem.

Your brand is invisible in AI search

When a buyer asks ChatGPT or Claude to recommend tools in your category, your name isn’t in the answer. The strategy for LLMs is confusing and unclear.

When a buyer asks ChatGPT or Claude to recommend tools in your category, your name isn’t in the answer. The strategy for LLMs is confusing and unclear.

Our services

Turn your content into a system
that builds your pipeline

Content, SEO & AI search strategy

The foundation everything else is built on. We audit what you have, identify the quickest wins, and build a roadmap to achieve your business goals and KPIs.

The foundation everything else is built on. We audit what you have, identify the quickest wins, and build a roadmap to achieve your business goals and KPIs.

SEO & GEO strategy

Keyword research

Content roadmap

Editorial calendar

Tone of voice guide

Content production

We produce blog posts, landing pages, and industry reports, optimized to rank in both Google and AI search. Everything is written to sound like you.

We produce blog posts, landing pages, and industry reports, optimized to rank in both Google and AI search. Everything is written to sound like you.

Blog posts

Case studies

Industry reports

Product pages

Landing pages

AI content systems

We build workflows and automations that let you scale content output without losing quality. The systems are run by us but are owned by your team.

We build workflows and automations that let you scale content output without losing quality. The systems are run by us but are owned by your team.

Content briefs

AI-assisted research

AI-assisted updates

Publishing workflows

AirOps / Make automations

Authority building

We increase your visibility by earning brand mentions in the publications, communities, and websites your buyers trust most—closing significant gaps in brand authority between you and your competitors.

We increase your visibility by earning brand mentions in the publications, communities, and websites your buyers trust most—closing significant gaps in brand authority between you and your competitors.

Original research

Digital PR

Listicles placements

Backlink reports

Content distribution

We help your content reach the right buyers through organic LinkedIn. Every piece we produce gets a second life, repurposed for company and personal pages.

We help your content reach the right buyers through organic LinkedIn. Every piece we produce gets a second life, repurposed for company and personal pages.

Content repurposing

LinkedIn for company pages

LinkedIn for personal pages

our process

How we get started

01

Bespoke strategy for your goals

After you share your goals and struggles, we review your current content and organic presence and share recommendations. You will learn (no commitment yet!): your biggest SEO & GEO gaps and opportunities and if we think we’re the right fit for each other.

02

Strategy, onboarding and audit

If we decide to work together, we audit your website, content, keyword gaps, AI search visibility, and analyze competitors. We present a strategy and a roadmap tied to your business goals and sales & marketing KPIs.

03

Workflow setup

After the goals and strategy are finalized, we set up tools, workflows, reporting dashboards, and a communication cadence. We join your Slack and meet weekly or bi-weekly for a check-in, plus monthly to review results and priorities for the next month.

04

Analytics and optimization

We produce, publish, and optimize continuously. Every month, you get a report that connects content activity to pipeline, not just traffic. The roadmap adjusts based on what the data shows.

Real stories. Real growth

What clients say about working with us

What clients say about working with us

View all case studies

Elina Minnie

Head of Content & Ops

·

Bïrch

“This level of involvement is hard to find. With La Sopa, we not only published 100+ articles but we revamp the whole content system. Now we have clear processes, consistent output, and an organic channel that works.”

6k → 12k+

Monthly unique visitors

↑ 20% MoM

LLM Traffic Growth

70+

New users/mo from blog

Paulina Capurro Boltendahl

Head of Marketing

·

bunch

“I wanted someone contemporary enough to lean into the AI wave without losing sight of what drives results. La Sopa builds the infrastructure and explains the why.”

~200

Leads from report, helping bunch move upmarket and close 200-600m AUM deals

1k+

Views on a single blog post within 3 months, landing it in the site's top 5 pages

100%

Leadeship buy-in on content as a growth channel

Katharina Boltz

Partner Growth Manager

·

SumUp

“Working with La Sopa is a different experience. They feel like part of the team, and they deliver.”

Nico Bitzer

CEO

·

Bots & People

“La Sopa has been a perfect fit, handling everything from LinkedIn strategy to case studies production. I appreciate their responsiveness and dedication to our brand.”

Jakob Höflich

CMO & Co-Founder

·

Cyanite

“I’m very happy with the results. There was not a single moment where I questioned the decision or had any second thoughts. We definitely want to continue collaboration with La Sopa and build on the very strong start we had.”

Adi Aviram

ex Head of Content & Website Ops

·

Linearity

“Their work is consistently high-quality, with minimal revisions needed, and their communication is top-notch.”

Elina Minnie

Head of Content & Ops

·

Bïrch

“This level of involvement is hard to find. With La Sopa, we not only published 100+ articles but we revamp the whole content system. Now we have clear processes, consistent output, and an organic channel that works.”

6k → 12k+

Monthly unique visitors

↑ 20% MoM

LLM Traffic Growth

70+

New users/mo from blog

Paulina Capurro Boltendahl

Head of Marketing

·

bunch

“I wanted someone contemporary enough to lean into the AI wave without losing sight of what drives results. La Sopa builds the infrastructure and explains the why.”

~200

Leads from report, helping bunch move upmarket and close 200-600m AUM deals

1k+

Views on a single blog post within 3 months, landing it in the site's top 5 pages

100%

Leadeship buy-in on content as a growth channel

Katharina Boltz

Partner Growth Manager

·

SumUp

“Working with La Sopa is a different experience. They feel like part of the team, and they deliver.”

Nico Bitzer

CEO

·

Bots & People

“La Sopa has been a perfect fit, handling everything from LinkedIn strategy to case studies production. I appreciate their responsiveness and dedication to our brand.”

Jakob Höflich

CMO & Co-Founder

·

Cyanite

“I’m very happy with the results. There was not a single moment where I questioned the decision or had any second thoughts. We definitely want to continue collaboration with La Sopa and build on the very strong start we had.”

Adi Aviram

ex Head of Content & Website Ops

·

Linearity

“Their work is consistently high-quality, with minimal revisions needed, and their communication is top-notch.”

Elina Minnie

Head of Content & Ops

·

Bïrch

“This level of involvement is hard to find. With La Sopa, we not only published 100+ articles but we revamp the whole content system. Now we have clear processes, consistent output, and an organic channel that works.”

6k → 12k+

Monthly unique visitors

↑ 20% MoM

LLM Traffic Growth

70+

New users/mo from blog

Paulina Capurro Boltendahl

Head of Marketing

·

bunch

“I wanted someone contemporary enough to lean into the AI wave without losing sight of what drives results. La Sopa builds the infrastructure and explains the why.”

~200

Leads from report, helping bunch move upmarket and close 200-600m AUM deals

1k+

Views on a single blog post within 3 months, landing it in the site's top 5 pages

100%

Leadeship buy-in on content as a growth channel

Katharina Boltz

Partner Growth Manager

·

SumUp

“Working with La Sopa is a different experience. They feel like part of the team, and they deliver.”

Nico Bitzer

CEO

·

Bots & People

“La Sopa has been a perfect fit, handling everything from LinkedIn strategy to case studies production. I appreciate their responsiveness and dedication to our brand.”

Jakob Höflich

CMO & Co-Founder

·

Cyanite

“I’m very happy with the results. There was not a single moment where I questioned the decision or had any second thoughts. We definitely want to continue collaboration with La Sopa and build on the very strong start we had.”

Adi Aviram

ex Head of Content & Website Ops

·

Linearity

“Their work is consistently high-quality, with minimal revisions needed, and their communication is top-notch.”

View all case studies

The tools behind our content kitchen

Our marketing stack behind the work

Google Search Console & Ahrefs: SEO & keywords

Google Search Console & Ahrefs: SEO & keywords

Google Analytics: Website analytics

Google Analytics: Website analytics

Scrunch: LLM visibility tracking

Scrunch: LLM visibility tracking

AirOps: AI content workflows

AirOps: AI content workflows

Notion: Editorial planning

Notion: Editorial planning

Slack: Team collaboration

Slack: Team collaboration

Figma: Design assets

Figma: Design assets

Frequently asked questions

What marketing leaders often ask us

What does a typical engagement look like?

We normally work on a monthly retainer, and you can start small and scale as you grow. The first month is always strategy and onboarding so everything we produce is grounded in a real plan. Then the production starts. We are flexible and happy to adjust our offers to your needs and goals.

What does a typical engagement look like?

We normally work on a monthly retainer, and you can start small and scale as you grow. The first month is always strategy and onboarding so everything we produce is grounded in a real plan. Then the production starts. We are flexible and happy to adjust our offers to your needs and goals.

Can we start with just one service?

Can we start with just one service?

How do I know you can produce high-quality content if you don't know our industry?

How do I know you can produce high-quality content if you don't know our industry?

Can you help me get buy-in from my leadership team?

Can you help me get buy-in from my leadership team?

Excited to meet you!

Book a free 30-min call to see if we’re a fit.

Book a free 30-min call to see if we’re a fit.

Book a Free Consultation

Home

Case Studies

Services

About Us

Book a free consultation

La Sopa © 2026 | All rights reserved.

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Impressum

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Privacy Policy

Home

Case Studies

Services

About Us

Book a free consultation

La Sopa © 2026 | All rights reserved.

|

Impressum

|

Privacy Policy

Home

Case Studies

Services

About Us

Book a free consultation

La Sopa © 2026 | All rights reserved.

Impressum

|

Privacy Policy