How La Sopa helped Cyanite turn content into a deal-driving growth channel

About Cyanite

Cyanite builds the intelligence layer behind modern music discovery. Its AI understands music on a deep, emotional, and structural level, making catalogues searchable, comparable, and usable at scale through Auto-Tagging, Similarity Search, Free Text Search, and the newly launched AI Music Detection.

Founded in 2019 out of the Popakademie Baden-Württemberg and TU Berlin’s music research, Cyanite is trusted by over 200 music companies and 250,000 artists worldwide. Publishers, production music libraries, DSPs, and distributors rely on its technology to power search, recommendation, and metadata at scale, with more than 50 million songs analysed and counting.

“I’m very happy with the results. There was not a single moment where I questioned the decision or had any second thoughts. We definitely want to continue collaboration with La Sopa and build on the very strong start we had.”

Jakob Höflich

Co-founder at Cyanite

The challenge

When La Sopa joined, Cyanite wasn’t starting from zero. The company had a strong brand, years of blog posts and PR work behind it, and a steady stream of signups. What it didn’t have was a system.

A few challenges were:

• Traffic was concentrated on the homepage, and the blog’s technical setup was quietly working against the team: every time an article was updated, the CMS created a new URL and reset its SEO momentum.

• The homepage ranked for over 2,600 keywords, but more than 80% of them were irrelevant queries, like Shazam-style song identification, which wasn’t relevant for the product.

• LLM tools were starting to send real traffic, but nobody was tracking or managing it.

• And with a small team wearing many hats, there was no editorial workflow to keep content moving.

There was also a high bar to clear on quality. Cyanite’s audience is music industry professionals who can instantly tell the difference between marketing copy and content written by people who actually understand music and AI. Whatever got published had to sound like it came from the team itself: industry experts with a background in music and technology.

And the most important gap was measurement. Content was clearly doing something, but there was no shared view connecting articles, rankings, LLM visibility, and LinkedIn to the number that mattered: qualified deals.

“I really like the communication, it’s very responsive. The weekly call is never a meeting where I think, okay, that was unnecessary. And the Notion board gives me transparency. Last week I had some free time, picked up an article, and kept working on it.”

Jakob Höflich

Co-founder at Cyanite

La Sopa’s approach

#1 A strategy built around the right audience

The engagement started with a content and communication strategy focused on one thing: attracting the right customers for Cyanite.

That meant:

• content goals and KPIs agreed upfront and reviewed together every month / quarter in dedicated sessions

• SEO keyword research mapping each keyword to the relevant topic cluster (music search, tagging and metadata, music analysis, sync licensing) and the specific page that should own it

• prioritising commercial, high-intent topics over volume, so every article has a job to do

• one shared Notion space where strategy, insights, and the editorial calendar live, so content planning, review cycles, and decisions stay centralized and visible rather than scattered across emails and docs

#2 Technical fixes before new content

Before scaling production, La Sopa led a full website restructure together with a developer:

• clean, keyword-based URLs replacing a setup where every content update reset the article’s SEO momentum

• every redirect verified manually, so search engines and AI tools citing old links still land on the current version

• new meta titles and descriptions for every page and article on the site

• dedicated case study and press hubs, plus browsable blog categories

The change came with a known short-term cost, since rankings reset when URLs change. But it removed the structural problem for good: from now on, every content update compounds instead of starting from scratch.

#3 Quick wins: updating what was already ranking

Rather than flooding the blog with new posts, La Sopa audited the existing library and prioritised updates over net-new content. Every article was assessed against its actual traffic and rankings, and writer briefings were built directly from that data.

The approach paid off quickly: one of the updated articles became the single biggest traffic driver on the blog, pulling in 5.2k visitors in just over 2 months and absorbing high-intent keywords the homepage no longer needed to rank for.

“I’m impressed by how the old blog articles are assessed. There’s a briefing that basically says: this article gets 2,000 clicks, but it’s not doing its job, so here’s how we make it better. That level of honesty about our own content is really good to see.”

Jakob Höflich

Co-founder at Cyanite

#4 Positioning and messaging that comes from the experts

Cyanite’s credibility rests on its expertise, so La Sopa built the content production process around the team’s own knowledge instead of generic marketing takes:

• briefs and outlines developed from the team’s ideas, interviews, and voice notes, so articles start from real product and industry insight

• a technical review step with Cyanite’s research team, so every claim about music and AI holds up to expert scrutiny

• messaging refined with every product launch and fed back into articles, newsletters, and LinkedIn

Constant iteration is the point. With every content piece, the La Sopa team understands the product and the audience better, and the content voice sounds more authentic.

#5 Treating AI search as a channel

Cyanite wanted to be visible where its buyers increasingly search: inside ChatGPT and other AI tools. La Sopa tracks LLM presence and citations through Scrunch and Plausible and manages AI search like any other channel, with goals and monthly reviews.

Incoming LLM traffic grew from 200 to 300 visits a month to around 2,500, making AI tools Cyanite’s 3rd largest traffic source. By June 2026, Cyanite was cited in 71 of 87 tracked industry prompts across ChatGPT, Perplexity, Gemini, and other AI tools, making it the most-cited domain in its category.

Even better: visitors arriving from ChatGPT convert to signups at over 50%, higher than the site average.

#6 LinkedIn on two tracks

La Sopa manages Cyanite’s LinkedIn company page. Comparing the three months before the engagement with the most recent quarter, the page now publishes 59% more posts, while the average engagement rate has increased from 9.1% to 16.1%. This growth is driven by a content strategy focused on engaging, easy-to-digest formats, including carousels, polls, compelling visuals, and storytelling.

#7 Industry research that builds authority

A core part of the engagement was investing in original research: La Sopa produced an industry survey together with Cyanite’s partners. It’s the kind of high-authority asset that earns trust with exactly the professional audience Cyanite sells to, and one the team had wanted for years but never had the capacity to create in-house.

“We had the capabilities to do blog articles, but we never had the capabilities, the headspace, and the expertise to create a survey in this professional manner. It really adds something on top.”

Jakob Höflich

Co-founder at Cyanite

The results

The clearest signal is the deal flow. Cyanite closed 91% more new deals quarter over quarter, with content, SEO, and LLM visibility feeding an inbound pipeline that converts at rates most B2B companies never see: around 40% of visitors on key pages click through to sign up.

Just as importantly, Cyanite now has a content operation it can steer: goals reviewed monthly, one shared system where planning and reviews stay visible instead of scattered, and a clear view of how a blog update turns into strong brand, traffic, signups, and deals.

“It feels like a very nice partnership and I’m looking forward to what’s coming next!”

Jakob Höflich

Co-founder at Cyanite